Marketing Communications Manager

Job Description:

 Marketing Communications Manager

Open Date: 03/01/2024

Description: Makers Mill seeks to hire a Marketing Communications Manager who will support Makers Mill's mission by driving membership and class attendance, while increasing public awareness of the organization through the creation and proliferation of social media content, press releases, radio interviews, tabling at community events, distributing printed media, and other means of communication and outreach.  The Marketing Communications Manager will work closely with the Executive Director and Program Director to create on-brand, timely, and synchronous content across media platforms and outreach opportunities.

Qualifications: Makers Mill seeks the best candidate for the job. We encourage applicants from all walks of life, regardless of age, race, ethnicity, gender identity, sexual orientation, disability, or any other characteristic that makes them who they are. We recognize the value that diversity brings to our organization and the broader community. We are looking for applicants with the following qualifications:

• Strong Writing Skills: Proficiency in crafting compelling and persuasive content for various platforms including press releases, website copy, social media posts, and newsletters.
• Digital Marketing Expertise: Knowledge of digital marketing tactics including social media content creation, search engine optimization (SEO), and engagement strategy to reach target audiences online.
• Brand Management: Experience in maintaining and strengthening the nonprofit's brand identity across all communication channels while ensuring consistency and coherence.
• Graphic Design and Skills: Proficiency, or willingness to learn, graphic design software such as Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing and impactful marketing materials. 
• Basic Photography and Videography Skills. Proficiency, or willingness to learn, how to take and edit compelling photos and make short videos and reels. 
• Data Analysis: Competence in using analytics tools to track and measure the performance of marketing campaigns, derive insights, and make data-driven decisions to optimize strategies and tactics.
• Interpersonal and Collaboration Skills: Excellent communication and teamwork abilities to collaborate with cross-functional teams including program managers, staff, and external partners.

Essential Duties and Responsibilities include, but are not limited to:

• Submit weekly press releases to local newspaper outlets.
• Conduct radio interviews to highlight upcoming events at Makers Mill. 
• Take pictures and short videos for social media content (ie. posts, reels, etc.)
• Create daily social media content that is on-brand and drives engagement.
• Evaluate audience engagement and adjust marketing strategies accordingly
• Help create and distribute printed media to local partners, including coordinated leafleting.
• Increase visibility by coordinating tabling opportunities, group tours, and presentations. 
• Edit and proofread written pieces before publication

• Improve Makers Mill’s search engine optimization (SEO)

   

Salary & Benefits: 

Category: Part Time, 20hrs /week, Year Round | FLSA Status: Non-exempt | Pay Type: Hourly | Pay Range: $18 - $23/hr | Direct Supervisor: Executive Director  Schedule: This job requires scheduling flexibility in order to take pictures during classes and peak hours of Makers Mill, which must be done onsite.  Posting and writing copy may be done remotely if needed.| Other Benefits:  Free Shop Membership to Makers Mill as long as employed as Marketing Communications Manager.

About Makers Mill: 

Makers Mill is a nonprofit community makerspace & vocational hub in Wolfeboro, NH.  Our mission is to enrich rural lives and foster fulfilling livelihoods by bringing people together to discover, cultivate, and share their unique gifts and skills.  We envision a world where people find fellowship, purpose, and joy as they apply their creativity and craft to nurturing thriving economies, healthy ecosystems, and vibrant communities.  Makers Mill provides both formal and informal learning and skill-exchange opportunities for woodworking, machining, metalwork, stained glass, metalsmithing, fiber arts, fine arts, digital design and fabrication, and robotics and electronics.  The space also facilitates collaborations and hosts community events like the farmers' market, 4H robotics clubs, monthly Repair Cafe, Tool Library, and more.

Makers Mill is an Equal Employment Opportunity employer and does not discriminate based on race, age, disability or other non-merit characteristics.  Our commitment to equity is rooted in our belief that everyone has unique gifts and skills to share, and that the greater our diversity, the more robust, resilient, and creative our community becomes. Makers Mill's hiring decisions are based exclusively on merit, qualifications, and business needs.

Makers Mill’s commitment to equity and inclusion is also reflected in our governance model: Sociocracy.  This governance model prioritizes distributed leadership, consent-based decision-making,  and shared power to effectively achieve the aim of committee work. The ideal candidate for this position will share a commitment to these priorities and demonstrate the interpersonal and leadership skills required to thrive in such an organizational setting. One can learn more about sociocracy here: https://www.makersmill.org/governance/

Learn more about Makers Mill at www.makersmill.org