Director of Marketing and Communications

POSITION:          Director of Marketing & Communications

TYPE:                   Full-time, exempt, on-site

SCHEDULE:         40 hours per week, some evenings and weekends required

REPORTS TO:    Executive Director

GENERAL

The Colonial Theatre seeks a collaborative and community-oriented Director of Marketing & Communications. This role will oversee, strategize, design, and implement The Colonial’s marketing, communications, and public relations strategies while working closely with the Executive Director and programming staff. This includes designing, overseeing, and implementing The Colonial’s digital and print advertising as well as promotional strategies and partnerships. Additionally, the Director of Marketing & Communications will steer the development of a cohesive marketing strategy for The Colonial, develop materials for programs and live shows, advancement programs, collateral materials, and present innovative ideas to achieve our mission/goals and ensure brand consistency.

RESPONSIBILITIES

Marketing Strategy

• Develop, manage, execute, and track the success of a holistic marketing and communications strategy for The Colonial Theatre, in collaboration with the Executive Director.
• Strategize, develop, manage, and optimize performance of marketing and advertising campaigns across various channels, including search engines, social media, local media, email, print advertising, etc.

Communications & Public Relations

• Create engaging and persuasive copy for social media, web landing pages, and email campaigns in collaboration with the Executive Director and programming staff.
• Plan, manage, and execute strategic email campaigns and public relations initiatives.
• Represent The Colonial Theatre at public events, and develop strong relationships within the local community.

Digital & Social Media

• Analyze, plan, and execute social media strategy, including scheduling and managing daily posts, identifying strategic opportunities, recommending improvements, and communicating with followers on Facebook and Instagram.
• Plan, manage, and execute timely webpage updates for event pages, advancement campaigns, and institutional storytelling (blogs, press releases, etc.), in collaboration with the Executive Director and programming staff.

Print & Digital Asset Development

• Project manage and collaborate with graphic designer, photographers, and the broader team to produce visually appealing digital and print assets for marketing efforts, in keeping with brand visual identity and artist requirements.
• Coordinate dissemination of event posters, brochures, and other advertisements.
• Collaborate with the Executive Director on creative ways to manage advertising income via season brochures and monthly calendars, and identify new opportunities for generating advertising income.

Marketing Analysis

• Track, report, and act on key performance indicators (audience composition, click throughs to ticketing or donations, program strengths/weaknesses, ticket sales, attendance, etc.).
• Research trends in marketing and the arts, and inform management of changes that are relevant to the company’s marketing activities.

QUALIFICATIONS

5+ years of experience in marketing, communications, and digital media required. Advanced degrees may count toward experience. Experience in the arts and culture sector preferred. To be successful in this role, applicant should also have:

• Excellent copywriting skills, time management, creativity, and ability to work independently
• Proven experience in community engagement and relationship-building
• Excellent marketing strategy, analytics, and campaign management across various digital and print channels. 
• Strong social media marketing and management skills (familiarity with Meta suite, analytics tools such as Google Analytics and/or Facebook Insights, etc.)
• Strong webpage and marketing email management and analytics skills (e.g. WordPress, Mailchimp)
• Proficiency with content and advertising management systems (e.g. Google Ads, Facebook Ad Manager, Meta Business Suite)
• Familiarity with graphic design practices (experience with Adobe Suite and/or Canva a plus)
• Familiarity with Microsoft Office, Dropbox, Google Suite or similar co-working tools.
• Proven experience with database management systems (e.g. ticketing, POS, and/or CRMs)
• Collaborative spirit, openness, sense of humor, ability to collaborate with a cross-functional team, passion for The Colonial’s mission, and ability to inspire others to participate are all appreciated
• Reliable transportation

Candidates who do not fulfill every qualification but possess transferrable skills and an excellent ability to learn and pick up new skills are encouraged to apply. 

COMPENSATION

$50,000-$60,000 annual salary commensurate with experience. Our benefits package includes flextime, sick and vacation time, health insurance stipend, retirement benefit, and professional development. As a strategic planning priority, The Colonial is dedicated to further developing employee compensation packages over the next three years. We are seeking a strong, skilled partner who will grow the role.