I help nonprofits boost fundraising by better understanding their constituencies and building more effective engagement campaigns.  A seasoned marketer, I provide expertise in both the latest digital channels and old-school channels like direct mail, a tried-and-true solution that my company provides on a turnkey basis.  With experience as a nonprofit board president and active involvement in the Association of Fundraising Professionals, I have a deep understanding of the nonprofit landscape.  Plus, my many years of success in the for-profit world bring a unique perspective that has proven valuable to my nonprofit clients. I earned my BA in Economics at Princeton and MBA at Harvard Business School.

My primary area of focus is individual giving:  

• Campaign Strategy & Planning: Setting clear goals, budgets, timelines, and resource allocation.
• Case for Support: Strengthening your mission narrative, impact storytelling, and donor messaging.
• Data & Digital Infrastructure: Enhancing database management, segmentation, and website performance.
• Donor Cultivation & Stewardship: Building stronger relationships with donors, volunteers, program participants, and board members.
• Multi-Channel Communications: Optimizing direct mail, email, social media, paid search, radio, and event strategies.