Throughout my career, I have had the privilege of working with various nonprofits, enhancing their outreach, engagement, and fundraising efforts through:
- Website Design & Development: Building user-friendly, visually appealing websites that effectively convey your mission.
- Video Production: Creating engaging videos that tell your story, highlight your achievements, and invite people to join.
- Content Creation: Developing diverse and meaningful content to maintain a consistent and powerful online presence.
- Storytelling: Weaving narratives that connect emotionally with donors, volunteers, and the community.
- Promotional Products: Designing and producing customized merchandise that enhances your brand recognition.
- Events: Concepting and executing intimate gatherings, pivotal fundraisers, and grand celebrations.
- Compelling Copywriting: Crafting persuasive and impactful messages that resonate with your audience.
Organization
PARTNERS IN CHILD DEVELOPMENT
Reference Name
Kelley Granahan
Phone
603-339-0053
Address
Lawrence, MA
Description of Work Done
Working alongside the Director of Development and Marketing, CYA is consulting on:
Website audit and overhaul (WWW.MYPCD.ORG)
Video production
Event management
Brand Consistency across all platforms and collateral
Developing language documents
Mining for compelling content and testimony
Creating communication and marketing plans
Social Media plan
Media schedule and content
Website audit and overhaul (WWW.MYPCD.ORG)
Video production
Event management
Brand Consistency across all platforms and collateral
Developing language documents
Mining for compelling content and testimony
Creating communication and marketing plans
Social Media plan
Media schedule and content
Organization
LAZARUS HOUSE MINISTRIES (LHM)
Reference Name
Carolyn Miller
Phone
603-714-8978
Address
LAWRENCE, MA
Description of Work Done
DIRECTOR OF COMMUNICATIONS
Hired to transform the role from a graphics focus to one of strategic impact on the whole Ministry by asking why at every turn and to bring an organizational health perspective to the Ministry. Responsible for all internal and external messaging (media, PR, donor newsletters, staff communication, email marketing, videos, storytelling, social media) and communicating the fulfilling experience LHM is for donors, partners, and volunteers. Rebranded and conducted Ministry-wide collateral and signage audit, centralizing for design and efficiency. Introduced video storytelling and photojournalism resulting in engaging new donor demographic groups.
Key Contributions:
Designed, launched, and monitored user-friendly website serving all stakeholders for increased use and navigation.
Identified, interviewed, and created compelling Guest video story for fundraising events - increased event donations.
Lead internal role in developing and writing 3-year strategic plan, organizational health goals, and redefined MVV.
Created and Launched COVID-19 email campaign pivotal to over 1M$ incremental donations and expanded donor base.
Lead role in initiating and advancing DEIB efforts resulting in marked internal positive changes and raised awareness.
Social media (SM): Evaluated SM platforms to increase engagement, volunteers, and donor revenue. Increased email read rate from 16% to 54% from 10K+ recipients (industry average: 33%), organically increased FB followers by 181% and IG followers by 130%.
Hired to transform the role from a graphics focus to one of strategic impact on the whole Ministry by asking why at every turn and to bring an organizational health perspective to the Ministry. Responsible for all internal and external messaging (media, PR, donor newsletters, staff communication, email marketing, videos, storytelling, social media) and communicating the fulfilling experience LHM is for donors, partners, and volunteers. Rebranded and conducted Ministry-wide collateral and signage audit, centralizing for design and efficiency. Introduced video storytelling and photojournalism resulting in engaging new donor demographic groups.
Key Contributions:
Designed, launched, and monitored user-friendly website serving all stakeholders for increased use and navigation.
Identified, interviewed, and created compelling Guest video story for fundraising events - increased event donations.
Lead internal role in developing and writing 3-year strategic plan, organizational health goals, and redefined MVV.
Created and Launched COVID-19 email campaign pivotal to over 1M$ incremental donations and expanded donor base.
Lead role in initiating and advancing DEIB efforts resulting in marked internal positive changes and raised awareness.
Social media (SM): Evaluated SM platforms to increase engagement, volunteers, and donor revenue. Increased email read rate from 16% to 54% from 10K+ recipients (industry average: 33%), organically increased FB followers by 181% and IG followers by 130%.