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Marketing

MarketingMarketing is often seen as one of those "optional overhead costs" that nonprofits aren't supposed to spend money on.

In reality, it is as essential as the services provided as a part of your mission. Without marketing, the services that you provide are invisible and under-utilized. This page compiles a variety of resources on identifying your core  messages and getting your those ideas out to the world.

Canva for Work Free for 501(c)(3)'s

Canva—a browser-based, drag-and-drop design tool for making social media posts, infographics, and more—has made their Canva for Work service free for 501(c)(3) nonprofits.
Posted on: November 4, 2015
Topics: Marketing | Online Tools | Social Media

Five Twitter Mistakes You Might Be Making

Source: Firespring
If you “do” Twitter, make sure you review this list of tweeting “don'ts” from nonprofit web design and marketing firm Firespring.
Posted on: October 14, 2015
Topics: Communications | Marketing | Social Media

Creating a Video? Here Are 20 Terms You Need to Know

Source: See3
It's hard work to make a compelling video. Working with a video expert can make things easier, but not if you don't know the lingo. Use this helpful list of video terms from nonprofit communications firm See3 and make sure you're speaking the same language.
Posted on: October 14, 2015
Topics: Communications | Marketing

More Than a Ticket: Rethinking the Annual Report

Source: NTEN
In the September 2015 issue of NTEN: Change, the Seattle Theatre Group and Pyramid Communications describe the strategies they used to nearly double readership of their online annual report and share their message and mission with a broader audience.
Posted on: October 14, 2015
Topics: Communications | Marketing | Technology

How Nonprofit Branding Strengthens Impact

Source: PhilanTopic
Matt Schwartz of MSDS, a nonprofit- and education-focused design and branding firm, explains the key components and importance of nonprofit brands in a post for the PhilanTopic blog.
Posted on: June 9, 2015
Topics: Communications | Marketing

.NGO and .ONG Web Domains

Source: National Council of Nonprofits
This article from the National Council of Nonprofits covers everything you need to know about the new .NGO and .ONG domains and includes a discount code for new registrations at Register.NGO.
Posted on: May 12, 2015
Topics: Marketing | Technology

2015 M+R Benchmarks Study

Source: M+R Strategic Services
M+R Strategic Services released their 2015 M+R Benchmarks Study, a detailed analysis of data from a survey of the online communications, advocacy, and fundraising of 84 nonprofits.
Posted on: April 23, 2015
Topics: Communications | Communications for Advocacy | Data & Research | Fundraising | Marketing | Social Media

How Human Rights Watch Leverages Employee Brands on Twitter

Source: Beth's Blog
Beth Kanter talks to employees at Human Rights Watch about how they leverage employee's personal Twitter accounts by offering training and policies that encourage participation.
Posted on: March 31, 2015
Topics: Communications | Marketing | Social Media

12 Stock Photography Sites for Nonprofits

Source: Nonprofit MarCommunity
Angela de Burger, Communications Manager at YMCA Canada, shares a list of her favorite free and paid stock photography sites to help you take your marketing visuals to the next level.
Posted on: March 16, 2015
Topics: Communications | Marketing | Online Tools | Social Media

5 Lessons from 5 Years Leading Digital at a Nonprofit

Source: Ragan
Paull Young, former Director of Digital at nonprofit fundraising and marketing wunderkind charity: water, shares the lessons he learned raising more than $37 million.
Posted on: February 24, 2015
Topics: Communications | Fundraising | Marketing

Pew Research Social Media Update 2013

Source: Pew Research Internet Project
Pew Research has released updated statistics on social media usage for 2013.
Posted on: February 26, 2014
Topics: Marketing | Social Media

A Few Bad Apples Bruise the Brand of the Entire Sector

Source: GuideStar
In the communications business perception is reality. And lately the media has provided the giving public a large dose of perception that many nonprofits are often less than accountable or honorable in the use of the funds they raise, as well as the tax-exempt status the government bestows on them to do public good.
Posted on: January 16, 2014
Topics: Fundraising | Marketing

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

Source: Fast Company
If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media.
Posted on: November 21, 2013
Topics: Marketing | Social Media

7 Reasons Why NPOs Should Shift Focus from Earned Media to Owned Media

Source: Bloomerang
Bloomerang recommends nonprofits examine their balance of earned vs. owned media, listing 7 reasons why organizations should start shifting more towards owned media.
Posted on: October 18, 2013
Topics: Communications | Marketing

The Art of Listening: Social Media Toolkit for Nonprofits

Source: The Greenlining Institute
This new report from the Greenlining Institute has tips and best practices for nonprofits, divided into seven sections on topics like listening, communicating, building an audience, managing accounts, generating content, developing a social media policy, and measuing effectiveness.  
Posted on: October 16, 2013
Topics: Communications | Communications for Advocacy | Marketing | Social Media

9 Steps to Smarter, More Effective Email

Source: Big Duck
Big Duck, a nonprofit communications agency, recently hosted a blog carnival on email best practices, and shared 10 articles chock full of great email tips and tricks.
Posted on: September 27, 2013
Topics: Communications | Fundraising | Marketing

The Cost of Bad Data

Source: NTEN
Do you have dirty data? Having good data hygeine practices means more than just dusting your database, and can save you money while helping you raise more. Sara Rowland of International Data Management shows the real world effects of bad data, and highlights three best practices for keeping your database squeaky clean.
Posted on: September 25, 2013
Topics: Best Practice | Communications | Data & Research | Fundraising | Marketing

7-Step Nonprofit Plan to Attract and Keep Corporate Partners

Source: Beth's Blog
Branding consultant and New York Times best-selling author Simon Mainwaring outlines a 7-step plan for corporate partnerships in this guest post for Beth Kanter's blog.
Posted on: September 24, 2013
Topics: Collaboration | Communications | Fundraising | Marketing | Philanthropy

The Magic of the Welcome Email for New Subscribers

Source: Future Fundraising Now
Citing a recent blog post by email marketing company Emma, Jeff Brooks makes the case for welcome emails for new subscribers, which have open rates or 50%, can increase long-term engagement by 33%, and have transaction rates nine times greater than other emails.
Posted on: September 24, 2013
Topics: Best Practice | Communications | Data & Research | Fundraising | Marketing | Technology

The Art of Creating Online Communities

Source: The Communications Network
Kate Emanuel of the Ad Council highlights four nonprofits who made the right decisions and took the right steps to create successful online communities, and are now benefiting from their hard work.
Posted on: September 24, 2013
Topics: Best Practice | Communications | Marketing | Online Tools | Social Media | Technology

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