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Fundraising

Fundraising is part art, part science. It is about knowing the landscape, building relationships and perfecting the skill known as "making the ask." This page compiles resources on the many aspects involved in fundraising – including grant writing, identifying funding sources and developing relationships"

2013 Consumers Guide to Low Cost Donor Management Systems

Source: NTEN
Idealware and NTEN partnered to compile and release the 2013 Consumers Guide to Low Cost Donor Management Systems. The 160-page guide summarizes and compares 36 different systems, all of which cost under $10,500, gives in-depth reviews of the 11 most popular systems, and has a directory of consultants if you need help choosing or with implementaiton.
Posted on: November 1, 2013
Topics: Fundraising | Technology

Key Facts on U.S. Foundations

Source: Foundation Center
The Foundation Center released Key Facts on U.S. Foundations a new report on total foundation giving, as well as priority and geographic focus.
Posted on: October 18, 2013
Topics: Data & Research | Fundraising | Philanthropy

Counter-Intuitive or a New Path to Profit?: What Donors Can Teach Us About Making More Money

Source: npENGAGE
Penelope Burk, President of fundraising consulting firm Cygnus Applied Research and best-selling author, presented at Blackbaud's npNEXT 2013 conference. In her presentation, "Counter-Intuitive or a New Path to Profit?: What Donors Can Teach Us About Making More Money", she shares insights on what donors want based on annual donor surveys conducted by her firm.
Posted on: October 18, 2013
Topics: Fundraising | Philanthropy

The Next Generation of American Giving

Source: Blackbaud
Blackbaud released a new report on giving by generation, and they've made a slick online infographic summary of their findings. They share data on giving preferences, media habits, and the types of transactions for each generation. You can download a copy of the full report for a more in-depth look at each age group, as well.
Posted on: October 8, 2013
Topics: Data & Research | Fundraising | Philanthropy

Planned Giving Committees That Work

Source: The Nonprofit Times
John Elbare, MBA, CFP, a Florida-based philanthropic consultant to both donors and nonprofits, details the first steps for creating a planned giving committee, as well as common mistakes to avoid and best practices.
Posted on: September 30, 2013
Topics: Best Practice | Board | Fundraising | Philanthropy

9 Steps to Smarter, More Effective Email

Source: Big Duck
Big Duck, a nonprofit communications agency, recently hosted a blog carnival on email best practices, and shared 10 articles chock full of great email tips and tricks.
Posted on: September 27, 2013
Topics: Communications | Fundraising | Marketing

5 Indicators for Identifying the Best Potential Donors

Source: Bloomerang
Bloomerang analyzed donor data from over 400 nonprofits, consisting of over 2 million individuals with a combined giving total of over $5 billion. They determined the 5 best indicators for identifying potential major donors, all of which can be found in either your own records or publicly available data.
Posted on: September 26, 2013
Topics: Fundraising | Philanthropy

The Cost of Bad Data

Source: NTEN
Do you have dirty data? Having good data hygeine practices means more than just dusting your database, and can save you money while helping you raise more. Sara Rowland of International Data Management shows the real world effects of bad data, and highlights three best practices for keeping your database squeaky clean.
Posted on: September 25, 2013
Topics: Best Practice | Communications | Data & Research | Fundraising | Marketing

7-Step Nonprofit Plan to Attract and Keep Corporate Partners

Source: Beth's Blog
Branding consultant and New York Times best-selling author Simon Mainwaring outlines a 7-step plan for corporate partnerships in this guest post for Beth Kanter's blog.
Posted on: September 24, 2013
Topics: Collaboration | Communications | Fundraising | Marketing | Philanthropy

The Magic of the Welcome Email for New Subscribers

Source: Future Fundraising Now
Citing a recent blog post by email marketing company Emma, Jeff Brooks makes the case for welcome emails for new subscribers, which have open rates or 50%, can increase long-term engagement by 33%, and have transaction rates nine times greater than other emails.
Posted on: September 24, 2013
Topics: Best Practice | Communications | Data & Research | Fundraising | Marketing | Technology

Getting a Donor to See You: 11 Suggestions from a Master Fundraiser

Source: Guidestar
Veteran fundraiser Jerold Panas shares 11 tips to help you get a meeting with a potential donor, which studies show leads to a donation 85% of the time.
Posted on: September 5, 2013
Topics: Fundraising | Philanthropy

Why Nonprofits Need to Be Storytellers

Source: Bridgespan
To Andy Goodman, a nationally recognized author, speaker and consultant in the field of public interest communications, storytelling is integral to a nonprofit’s ability to advance its mission. Stories can shape people; they can inspire them to think and act differently. Stories are what can connect your nonprofit’s community, funders, beneficiaries, and employees with your cause and vision. In this Q&A, Goodman discusses the importance of storytelling for nonprofits and how nonprofits and their leaders and staff can approach blending powerful stories with data to advance their organizations’ missions.
Posted on: August 22, 2013
Topics: Communications | Fundraising | Marketing

Ask Without Fear! Powerful Secrets to Help Fundraisers Handle Objections

Source: Bloomerang
Bloomerang held a webinar recently with fundraising coach and author Marc Pitman on how to handle objections when making the all important fundraisng ask.
Posted on: July 22, 2013
Topics: Fundraising

Do You Really Talk Like That?

Source: Ann Green's Nonprofit Blog
Imagine that you are donor and you receive a newsletter from a nonprofit organization that you support.  As you read it, you come across phrases like generate social capital and culture-focused projects. Does it make you want to read more, or put it aside and go on to your next piece of mail? One of the keys to good writing is to be conversational.  Many nonprofit communications (newsletters, fundraising letters, etc) are not conversational and tend to be impersonal and abstract. Don't worry. it's easy to fix this.  Here are a few ways to make your writing more conversational.
Posted on: July 22, 2013
Topics: Communications | Fundraising | Marketing

How to Write an Annual Fundraising Appeal Letter

Source: Bloomerang
Bloomerang, a cloud-based fundraising software company, designed this helpful infographic for anyone writing an annual fundraising appeal letter. Do you want to get the most from your annual appeal? Check out the annual appeal section of NonprofitNext for sample letters and a step-by-step guide!
Posted on: July 22, 2013
Topics: Communications | Fundraising | Marketing

2013 Millennial Impact Report

The latest Millennial Impact Report, an ongoing collaboration between Achieve and the Case Foundation, contains statistics, insights, and actionable tips for nonprofits. The key takeaway, according to the report's executive summary, is that millennials are less focused on particular institutions and more concerned with the broader cause. The rest of the report covers how millennials connect and stay up to date, how they get involved, and how they give. For fundraisers looking to engage millennials, 82% of the survey respondents made a financial gift in 2012, with 52% interested in making recurring monthly gifts.
Posted on: July 22, 2013
Topics: Data & Research | Fundraising

Veteran Fundraiser Jerold Panas on the Subject of Asking

Source: GuideStar
GuideStar shares an interview with Jerold Panas, a long-time nonprofit fundraiser who's raised an estimated $11 billion in his career.
Posted on: July 2, 2013
Topics: Fundraising

The Sustainer Bump

Source: npENGAGE
Research shows that nonprofit website traffic is down, and donor conversion rates are flat. Despite these factors, online giving has grown 11.6%. What's behind this continued growth, and what can you do to tap into it?
Posted on: June 27, 2013
Topics: Data & Research | Fundraising | Philanthropy

Giving USA 2013 Report

The latest edition of the Giving USA report is now available for purchase, with the report highlights available as a free download. Both the Chronicle of Philanthropy and Nonprofit Quarterly have published articles that offer a deeper look at the numbers and what they mean for the sector. Learn more about the methodology and purchase a full copy on Giving USA's website.
Posted on: June 18, 2013
Topics: Data & Research | Fundraising

To Increase Revenue, Stop Selling

Source: Forbes
Creating or expanding business relationships is not about selling – it’s about establishing trust, rapport, and value creation without selling. How can this advice for the sales world apply to your nonprofit? Read the article from Forbes.
Posted on: May 2, 2013
Topics: Marketing | Fundraising

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