Phil Goodhart
PMG Marketing Solutions
Phil Goodhart
Consultant Category
Communications & Marketing
Consultant Tags
Communications / Marketing Planning & Strategy
Data Management
Direct Mail
Donor Communications
Email Marketing
Fundraising / Fund Development
Social Media
Website Strategy & Design

During a successful career, Phil Goodhart helped generate hundreds of millions of dollars in revenue for direct-to-consumer retailers and service providers.  Today, he focuses on helping nonprofits better understand their donors so they can engage them more effectively.  Phil has deep experience in direct mail, a tried-and-true solution his company provides on a turnkey basis.  He excels in creating wholistic promotional campaigns that reach potential donors wherever they are.  He has also served as president and member of nonprofit boards of directors and is an active member of the Association of Fundraising Professionals.  Phil earned his BA at Princeton and MBA at Harvard Business School.

Organization
Jackson-Feild Behavioral Services
Reference Name
Tod Balsbaugh
Address
Jarratt, VA
Description of Work Done
Managed the launch of a direct mail donor acquisition campaign. Included donor fire evaluation, list creation, creative development, printing and postal logistics.
Organization
MQ&C Advertising
Reference Name
Ben Morris
Email
Address
Austin, TX
Description of Work Done
(Served in contract and full-time roles from 2016-2023)

Helped clients grow by planning and implementing data-driven marketing initiatives, including digital advertising (e.g., Google, Facebook, YouTube), traditional advertising (e.g., radio, TV, direct mail), and data services (e.g., predictive models, retail site selection, prospect scoring).

Here are a few examples of achievements:
• Doubled YouTube revenue of an apparel client
• Implemented a successful direct mail campaign for a health and wellness supplement client
• Drive development of creative best practices